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Corum breathes new life into its iconic Golden Bridge 43 Round collection, paving the way for boundless bespoke possibilities.
Corum is set to redefine luxury with the introduction of a one-of-a-kind timepiece: the Golden Bridge Dragon. This extraordinary creation, born out of the brand’s dedication to ingenuity and innovation, promises to be a symbol of individuality and sophistication.
Renowned for creative and daring approach to watchmaking, Corum has collaborated with various artists and partners over the years to produce exclusive limited edition timepieces. This time, the brand takes a significant leap forward by infusing unprecedented creativity into the iconic Golden Bridge. This not only establishes a fresh benchmark for the collection but also redefines luxury watch customization, meeting the increasing demand for truly exceptional, unique and extraordinary pieces.
“At Corum, we believe in pushing the boundaries of luxury, and the Golden Bridge Dragon is a testament to our commitment to creativity, craftsmanship and individual expression. This bespoke creation empowers collectors to carry a piece of their unique story on their wrists,” said Boon Chong Soon, Vice President at Corum.
Since the launch of the Golden Bridge in 1980, the iconic timepiece has been offered in a barrel or rectangular shaped case. Over the years, the collection has been enriched by the addition of a 43 mm round case that serves as a canvas for creative exploration.
Bridging Cultures And Worlds
Eye-catching, elegant and powerful, the Golden Bridge Dragon transcends traditional boundaries, serving as a cultural bridge between East and West. Corum has ingeniously integrated the aesthetic of the Swiss watch movement with the rich tapestry of East Asian culture, resulting in a captivating expression of artistry.
At the heart of the Golden Bridge Dragon model is a beautifully sculpted 18-carat gold dragon, which elegantly overlooks the intricate in-line baguette movement, the signature of the Golden Bridge collection. The in-house baguette movement, is entirely made of solid 18K-carat gold and consists of over 190 parts. Every movement used in the Golden Bridge collection is remarkable in detail – from the hand engraved bridges that showcase the skill and attention to detail of the craftsmen to the carefully-thought the screw balance finely adjusted by the watchmakers.
Take it a step further and make the Golden Bridge Dragon uniquely yours. Corum puts the power in the hands of consumers by offering an exclusive selection of Pantone™ colours for the gold dragon, and these colours can be galvanized for a lustrous sheen or hand-painted to achieve a realistic appearance.
Embarking On Artistry
The intricate journey begins with the process of casting, where a mold serves as the canvas for the infusion of gold. This step is crucial in creating the exquisite sculpture that forms the essence of the Golden Bridge Dragon. Through skilled craftsmanship, each piece is carefully retouched by hand, ensuring a flawless and captivating design.
The process then moves to polishing, setting and colouring, a step where meticulous attention is given to every detail. This stage is a demonstration to Corum’s commitment to achieving perfection in both form and finish. Colours are infused with precision, enhancing the visual allure of the Golden Bridge Dragon.
Next, comes the art of seamlessly integrating the sculpture into the product. This involves a delicate balance of space among the movement, hands, and glass components. The goal is to create a harmonious fusion that not only enhances the aesthetic appeal but also ensures the optimal functionality of the timepiece.
Renewed Vision Of Watchmaking Art
As always at Corum, the Golden Bridge is universally admired for its aesthetic dimension and unconventional construction. Now, with Corum’s exclusive customization journey, a new realm of bespoke luxury unfolds, and the House invites you to delve deeper and craft a one-of-a-kind masterpiece.
There have been passionate collectors who have made special requests, seeking the creation of their very own work of art. Among these, the Golden Bridge Arowana came into existence. This custom-made timepiece is testament to individuality and exquisite craftsmanship, reflecting the collector’s distinctive taste and appreciation for horological excellence. The Asian arowana, a powerful symbol of good fortune, and the tortoise, emblematic of strength and longevity. These cherished creatures were not just his companions but inspirations, and he sought to immortalize them within the essence of a timeless timepiece.
About Golden Bridge Collection
Launched in 1980, the Golden Bridge is Corum’s flagship that is a testament to the beautiful coexistence of mechanics and art. An original creation where the linear movement forms both the calibre and most of the piece’s dial, placed in the centre of a transparent sapphire crystal case, the Golden Bridge has set a benchmark with its baguette movement that is in a class by itself. Of rare aesthetic audacity, the baguette movement remains to be a unique construction unrivalled in the world of watchmaking. Corum has consistently reimagined this legendary concept over the years, with the releases of a revitalized tonneau case and round case, exemplifying the ongoing evolution of this iconic timepiece.
About CORUM
Founded in 1955, Corum represents creative and daring watchmaking. Corum uses an approach free of dogmas that enables a reconceptualization of movement construction, its casing, and the artistic crafts that brighten the dial. Behind the many technical achievements (baguette movement) and aesthetic achievements (Coin Watch, Feather, Bubble), Corum continues the tradition of high-quality watchmaking that is ahead of its time.
Corum, established in La Chaux-de-Fonds, is opening itself up to the contemporary, street art, and classical art worlds, and in doing so attracting the attention of various trendsetters. At once disruptive yet respectful of its watchmaking heritage, Corum maintains its status as a niche brand aimed at demanding collectors of unconventional timepieces. Corum’s current pillars include five collections that embody its vision of 21st-century watchmaking: Admiral, Bubble, Golden Bridge, Heritage, and Lab.