CORUM, famous for the aesthetic appeal of its models and its technical excellence in the field of high-end watchmaking, proudly announces the launch of two limited editions in honor of the Year of the Dragon. These exceptional creations reflect CORUM’s ongoing commitment to creativity and boldness, core values that have been ingrained in the house’s DNA since its founding in 1955.
Year of the Dragon
The dragon, a powerful symbol in Chinese culture, embodies power, nobility, honor, luck, and success. To pay homage to this legendary creature, CORUM presents two limited editions of its iconic Bubble model. The Bubble collection, inspired by Severin Wunderman from an experimental diver’s watch in the 1960s, has become an undisputed icon of watchmaking thanks to its radical design and domed crystal.
Bubble 47 Dragon
The “Bubble Dragon” watch embodies an enchanting fusion between watchmaking and Chinese cultural heritage, celebrating the lunar calendar and, more specifically, the majestic sign of the dragon. Inspired by the deep-seated beliefs associated with the Chinese dragon, such as power, nobility, honor, luck, and success, this watch embodies symbolic elegance.
The centerpiece of this creation is its exceptionally elaborate dial, which narrates the captivating legend: “When dragons hear thunder, they rise; The clouds are coming, and having all formed, the dragons ascend and thus circulate in the sky.” The dial evokes a deep night sky, with a black sunray base evoking the night, adorned with a delicate representation of the moon made of mother-of-pearl. Above the dial, between mystical black clouds, a golden dragon hovers majestically, symbolizing the power and grace associated with this legendary creature.
Bubble 47 Dragon Eye
Inspired by the richness of Chinese mythology, this exceptional piece finds its uniqueness in the meticulous depiction of the dragon’s eye on its dial, an emblematic representation of strength and power. This iconic detail is not simply machined, but meticulously crafted by hand using the metal casting technique. This artisanal approach makes it possible to create an unbeatable relief, impossible to achieve by conventional means. Each eye is then meticulously colored, while the golden scales are revealed by hand, giving each watch an artistic singularity. The sublime details of this exceptional work are magnified by the domed sapphire crystal characteristic of the Bubble collection, offering a magnifying effect that allows you to fully appreciate the finesse and precision of this watchmaking work of art. The “Bubble Dragon Eye” embodies the essence of craftsmanship and mythology.
Both models are equipped with the CO 082 automatic movement, beating at a frequency of 4 Hz and offering a power reserve of 42 hours. The cases, 47mm in diameter, are made of stainless steel with a black PVD finish and have a sapphire crystal caseback that offers a glimpse of the movement. Each model is presented on a vulcanized rubber strap and is limited to 88 pieces.
Corum collaborates with Cortina Watch, a distinguished retail enterprise in Asia Pacific, in Singapore to make waves with the new Admiral 42 Automatic Black and Gold, a limited edition Cortina Watch online exclusive that combines classic style with modern elements
Corum and Cortina Watch introduce the Admiral 42 Automatic Black and Gold, an exclusive limited edition timepiece only available online at Shop.CortinaWatch.com. Created in collaboration between Corum and Cortina Watch, this watch combines innovative materials with timeless design, making it a perfect blend of creativity and elegance.
Inspired by the special edition designed for Cortina Watch’s 50th Anniversary, the online exclusive timepiece showcases Corum’s bold utilisation of avant-garde materials. This reinterpretation takes a more refined approach by seamlessly merging carbon and gold elements into a beautiful work of artistry to its bezel, while its case is made of sandblasted ceramic.
“Cortina Watch and Corum first got together in 1992 to introduce a commemorative timepiece celebrating our 20thanniversary. Subsequent collaborations marked significant milestones in our enduring partnership. Today, we are excited to introduce Shop.CortinaWatch.com alongside a trusted partner, showcasing an extraordinary creation,” said Mr. Jeremy Lim, CEO of Cortina Watch Pte Ltd.
“The Admiral is an iconic symbol of Corum’s heritage and history. The collection draws inspiration from the maritime world, representing the daring and dauntless spirit of modern-day adventurers. We are delighted to introduce the Admiral 42 Automatic Black and Gold which has been designed in collaboration with Cortina Watch. A catalyst of creative expression, the Admiral 42 Automatic Black and Gold infuses the iconic, timeless design of the Admiral, with its unique 12-sided case and nautical pennants on the dial, inspired by the great sailing races, and contemporary flair of new materials and cutting-edge technology,” said Mr. Boon Chong Soon, Vice President of Corum.
Admiral 42 Automatic Black and Gold
The Admiral 42 Automatic Black and Gold is a stunning timepiece that exudes charm and elegance.
The 42mm model comes in a sandblasted black ceramic case with a carbon and gold bezel. Each bezel is unique, as it is made by combining 18K 5N gold inclusions with carbon, resulting in a one-of-a-kind design where no two pieces in this line-up are the same, because of the meticulous process of combining fluctuating layers of 18K 5N gold inclusions with carbon.
The anthracite sunray-finished dial adds the finishing touches to its sleek design, while the vulcanised rubber strap enhances its style and versatility, making it comfortable to wear and perfect for any occasion.
Limited to 50 pieces globally, with an engraving of “LIMITED EDITION 1 of 50” at the back of the case, the collaboration comes as part of the long-term partnership between Cortina Watch and Corum. It is not the first, but the third between the two pioneers in the watch industry. In October 2022, Corum presented a Limited Edition Admiral 45 Tourbillon, a 45mm timepiece specially created for Cortina Watch’s 50th Anniversary, which was limited to 10 pieces globally. In December 2021, Corum debuted a Limited Edition Admiral 42 Automatic Grey Monochrome crafted in sandblasted stainless steel with a gradient grey dial. This was only available for sale online at Cortina Watch.
Admiral 42 Automatic Black and Gold, Limited Edition 50-pieces Cortina Watch Online Exclusive – Recommended Retail Price: SGD 38,900.-
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Swiss watchmaker CORUM, known for its rich history in Fine Watchmaking since 1955, has once again ventured into uncharted waters to bring innovation and elegance to its iconic Admiral collection. The brand’s latest endeavor involves incorporating ceramics into its Admiral timepieces, drawing inspiration from the ever-fascinating maritime world.
Ceramic has long been a trusted companion in the maritime realm due to its exceptional properties. It has been widely used in various nautical applications, such as protecting boat surfaces from the corrosive effects of saltwater and preventing hull fouling caused by the accumulation of algae and shells. In addition to these protective attributes, ceramic proves to be an environmentally friendly choice compared to traditional products.
Transcending its maritime roots, ceramic has found a home in the world of high-end watchmaking, offering a plethora of advantages. Beyond its striking aesthetic appeal, characterized by deep and enduring black and white hues, ceramic boasts a unique tactile softness. Comprising aluminum oxide (Al2O3) and zirconium oxide (ZrO2), this material is notably lighter, approximately 20-25%, than the industry-standard 316L steel alloy. Furthermore, its high hardness level makes it exceptionally scratch-resistant and resistant to oxidation.
For these reasons CORUM, is proud to embrace ceramic in its latest offering—the Admiral 42 Ceramic collection. This collection exudes sophistication with the Ceramic & Gold models, showcasing the harmonious fusion of classic luxury and cutting-edge technology. But that’s not all; CORUM has taken a bold and unconventional step by introducing two models featuring a tribute to the vibrant and dynamic urban culture found at the world’s busiest ports.
Touch of Nobility and Maritime Excellence
In a daring blend of materials, CORUM unveils an exquisite timepiece that seamlessly marries ceramic and 18K 5N gold. This poetic creation not only showcases CORUM’s audacity but also brings a touch of nobility to the wrist.
Available in two stunning variations with either a black or white case and matching vulcanized rubber strap, this exceptional timepiece is designed to make a statement. The gold-colored accents adorning the indexes and hands add an unmistakable touch of elegance, creating a visual masterpiece that is sure to captivate watch enthusiasts worldwide.
But a watch designed for sailing must also excel in water resistance, and CORUM’s ceramic models do not disappoint. These remarkable timepieces are water-resistant to a depth of 50 meters, ensuring they can withstand the rigors of maritime adventures. Embodying the brand’s maritime spirit, the indexes on this watch feature the iconic nautical pennants that are unique to the Admiral collection, paying homage to the world of seafaring.
Artistic Expression Meets Horological Innovation
Drawing inspiration from the vibrant and colorful world of bustling seaports, where graffiti thrives as a form of artistic expression, CORUM introduces two captivating additions to the Admiral 42 family.
The first of these extraordinary creations is the Admiral 42 “TAG,” available in an exclusive limited edition of just 50 pieces. This timepiece boasts a stealthy, full-black look, featuring a sand-blasted ceramic case and a sleek black NATO strap. However, the true magic of the CORUM “TAG” edition unfolds at nightfall, as the discreetly placed CORUM TAG logo on the dial reveals itself in luminescent splendor. By day, it remains virtually invisible, only to surprise and delight in the dim light of evening, making it the perfect companion for stylish nocturnal adventures.
The second model in the collection, crafted in white ceramic, takes a bolder approach to design. Indexes and hands are playfully adorned with multicolored paint, bearing the artistic traces of fresh inspiration. This watch is a canvas of creativity and a testament to CORUM’s commitment to pushing the boundaries of traditional watchmaking. It embraces the imperfections of art, turning them into a unique and eye-catching statement.
The heart of these exceptional timepieces beat with the precision of the C0 395 automatic movement, offering 40 hours of power reserve. With a frequency of 28,800 vibrations per hour, this watch keeps time with unrivaled accuracy. The crowning achievement is its sapphire crystal case back, allowing a mesmerizing glimpse into the intricate mechanics of the movement—a true testament to CORUM’s commitment to craftsmanship and innovation.
The Admiral 42 Ceramic collection combines the brand’s rich heritage with innovation, bringing to life a range of timepieces that are not only stylish but also ruggedly resilient. This collection reaffirms CORUM’s commitment to pushing boundaries and redefining the horological landscape.
Renowned watch manufacturer, CORUM, proudly presents its latest masterpiece, a groundbreaking Concept Watch that pushes the boundaries of design and technology. Established in 1955, CORUM has consistently upheld its core values of boldness and creativity, cementing its position as a leading innovator in the watch industry.
The all-new Concept Watch from CORUM showcases a perfect fusion of organic shapes and sustainable materials. The watch case, inspired by round, organic forms, is meticulously crafted from recycled titanium grade 5. This not only demonstrates CORUM’s commitment to environmental stewardship but also adds a unique touch to the timepiece’s aesthetics.
At the heart of this exceptional timepiece lies a mesmerizing flying tourbillon movement beating at 3 Hz (21’600 a/H) with a power reserve of 90 hours. Every component of the movement has been carefully crafted and appears to float within the sapphire plates, creating a visually stunning effect that captures the essence of elegance and craftsmanship. The dial, located beneath the movement, crafted from aventurine stone, evokes the captivating imagery of a meteor shower, adding a touch of celestial beauty to the Concept Watch.
CORUM’s commitment to pushing the boundaries of design extends to the caseback as well. The expert design team in La Chaux-de-Fonds has created an intricately etched design surrounding the uniquely shaped opening. The window highlights the tourbillon, mainspring, and gear train, while the engraving vividly explains the main functionalities of the watch’s components. This artistic representation showcases CORUM’s dedication to blending form and function seamlessly.
Notably, the bracelet of the Concept Watch is a testament to CORUM’s innovative spirit. Crafted from a unique and recycled textile material, it offers unparalleled comfort and durability. Additionally, the brand new adjustment system ensures a perfect fit for every wrist, showcasing CORUM’s commitment to inclusivity.
The Concept Watch, presented in a 39,5mm case, transcends the confines of traditional gender labeling, proudly embracing a universal appeal. This highlights CORUM’s dedication to challenging conventions and embracing a more inclusive future.
As CORUM continues its journey of redefining luxury timepieces, the Concept Watch serves as a testament to the brand’s unwavering commitment to innovation and excellence. By merging cutting-edge technology, striking design, and sustainability, CORUM reaffirms its position as a pioneer in the watch industry.
Founded in 1955, Corum represents creative and daring watchmaking. Corum uses an approach free of dogmas that enables a reconceptualization of movement construction, its casing, and the artistic crafts that brighten the dial. Behind the many technical achievements (baguette movement) and aesthetic achievements (Coin Watch, Feather, Bubble), Corum continues the tradition of high-quality watchmaking that is ahead of its time.
Corum, established in La Chaux-de-Fonds, is opening itself up to the contemporary, street art, and classical art worlds, and in doing so attracting the attention of various trendsetters. At once disruptive yet respectful of its watchmaking heritage, Corum maintains its status as a niche brand aimed at demanding collectors of unconventional timepieces. Corum’s current pillars include five collections that embody its vision of 21st-century watchmaking: Admiral, Bubble, Golden Bridge, Heritage, and Lab.
Even if this Concept Watch is not for sale, the estimated retail price could be CHF 421’600.-
The grand opening of Corum’s first Concept Store, the Corum Watch Club, took place on Thursday, May 11. Set in the bustling city of Bangkok, the store celebrates almost 30 years of partnership with Baechtold Jewelry & Watches and will be overseen by second-generation family member, Tevin Baechtold.
Founded by Dr. Soipetch Resanond Baechtold and Mr. Philip Baechtold, Baechtold Jewelry & Watches has been by Corum’s side as their leading brand since the 1980s, and as an exclusive partnership since 1993. Throughout the 30 years, Baechtold has worked with every era of Corum, beginning with the founding Bannwart family. Tevin Baechtold, together with Corum’s Vice President, Mr. Boon Chong Soon, worked on an exciting new project to launch in Thailand, in honor of their long-standing partnership, with Corum granting Baechtold the courtesy of conceptualizing the first-ever Corum Watch Club.
More of an unconventional clubhouse than a traditional retail store, this will be a welcoming community for customers and collectors alike, with no membership required. The goal is not only to relax and enjoy seeing the latest novelties but a place to learn more about the brand through special exhibitions and events, along with a tranquil environment to savor a drink and a cigar.
The décor of the modern concept store takes advantage of wood sourced locally in Thailand mixed with contemporary white surfaces. A balcony offers spectacular views of the city from the 2nd floor of the Gaysorn Shopping Center in Ratchaprasong District, known as a lifestyle destination for Thais, and tourists alike. The location was chosen for its preponderance of luxury hotels, shops, restaurants, and spas, as well as its proximity to the city’s 8 most famous spiritual shrines.
To celebrate the brand and its creativity, the Corum Watch Club will have timepieces on display from private collectors as well as historical pieces from the Corum museum. The goal is to help new collectors learn about the brand, its creativity, and innovative techniques. Additionally, there are also plans to include some special limited editions created specifically for Thailand’s passionate connoisseurs, as well as Corum’s recently released jewellery collection, that due to its limited availability, will be rarely seen elsewhere.
Corum’s Vice President, Boon Chong Soon, said “For several years, we have been exploring how we could provide a space for Corum collectors and fans in key markets. Thailand has always been a strong market for Corum, especially with the support of the Baechtold family. Now with the second generation of leadership, we feel that it is also a chance for Corum to rejuvenate its place in this loyal market. Not only will this space be a place for our current collectors and fans, but by providing a space to hang out and being the place to be, we feel that a new generation of Corum watch lovers will now have a place to discover the brand and learn about the history behind the Maison”.
The Corum Watch Club is located in Gaysorn Tower. Gaysorn is the leading department store in Bangkok, which can be easily accessed by car or Skytrain, and is open daily from 11:00 – 19:00.
Available pictures (download section below)
Image courtesy of CORUMImage courtesy of CORUMBoon Chong SOON & Tevin BAECHTOLD / Image courtesy of CORUMImage courtesy of CORUMImage courtesy of CORUM