Corum Teams With Street Artist Aiiroh For Incredible New Bubble Watch And Artwork

Staying true to its innovative side, Corum teams with French street artist Aiiroh to bring a statement of “art on the wrist” to the forefront. Additionally, Aiiroh, and artists Soyz Bank and Namisen, worked together to present a fabulous piece of wall art in the form of the Corum certificate of authenticity that accompanies the watch.  

Known for his love of Pop Art and its reinterpretation,  Aiiroh, a street artist for more than 20 years, has had his work exhibited in more than 50 galleries worldwide. He has even dropped some of his own iconic pieces as NFTs.  Collected by hip hop icons and international celebrities, Aiiroh’s artwork commands top dollar alongside other French artists. His main focus recently: re-interpreting iconic pop-art figures using posters found in the streets of top French cities. 

The result of the Corum Bubble X Aiiroh partnership watch, while decidedly individualistic, isn’t an unusual departure for this creative brand, which has collaborated with a host of artists over the years. In fact, when it first introduced the Bubble watch 22 years ago in 2000, art and decorative dials – along with the huge domed crystal – made an impressive statement that garnered the brand a cult-like following. The must-have 44mm watch was not only radical for the times, but also, and more importantly, emotion evoking. Watch lovers fell in love.

The new larger-than-life 47mm Bubble X Aiiroh watch brings its own message to the forefront: one of daring color and  bold style. Crafted in stainless steel with black PVD coating, the watch is inspired by Aiiroh’s  famous “Black Série Rose” artwork that uses street posters and headlines in a decoupage-like collage to form the petals of the colorful rose. He then superimposes another stylized black rose spiral  motif on top of that for added allure.

This effect is entirely recreated on the watch dial, almost like a transfer of the original piece of art. It uses two different dial appliques that add dramatic depth and dimension. Against a stark black background, the boldly beautiful rose petal collage is  almost fluorescent in shades of turquoise, orange, lavender, purple, blue, red, yellow and green – all as found in the concert, festival and political posters. 

Overlaid onto the first layer of the dial is a second black dial swirl made of aluminium that is a stylized rose. The black against the color not only evokes a sense of the rose opening, but also adds amazing contrast and appeal. Add to that the half-globe domed sapphire crystal that gives its own somewhat distorted view of the dial, and the result is magnificent. 

The watch is powered by the mechanical automatic caliber CO 082 that offers 42 hours of power reserve. The case back is made of transparent sapphire crystal with an anti-reflective treatment for viewing of the movement.  Water resistant to 100 meters, the watch is built in a limited edition of just 88 pieces – ensuring exclusivity.

As intriguing as the Corum Bubble X Aiiroh watch is,  it brings even more surprise with it in the form of packaging and wall art.  The watch will be sold with a special artwork realized by Aiiroh and Japanese modern artist Namisen and brought to “life” as a final piece in resin by French visual artist Soyz Bank. All three of these artists are part of the Mind the Gap Label – a community of emerging and established artists. Essentially the sculptured wall art is an original design inspired by Corum’s watch certificate, complete with the key logo that is immediately recognizable. It is created as a flat painting, semi-folded, and finished in resin.

The sculpted certificate and the newest Corum Bubble X Aiiroh watch are the next generation of Corum’s incredible journey into the world of collaborations. Previous relationships witnessed the birth of Bubble watches with the likes of Elisabetta Fantone, rapper Booba, and cymbals manufacture Paiste, to name a few. The newest watch is designed not just for Bubble cult followers and Corum lovers, but also for art lovers around the world. 

About CORUM

Founded in 1955, Corum represents creative and daring watchmaking. Corum uses an approach free of dogmas that enables a reconceptualization of movement construction, its casing, and the artistic crafts that brighten the dial. Behind the many technical achievements (baguette movement) and aesthetic achievements (Coin Watch, Feather, Bubble), Corum continues the tradition of high-quality watchmaking that is ahead of its time.

Corum, established in La Chaux-de-Fonds, is opening itself up to the contemporary, street art, and classical art worlds, and in doing so attracting the attention of various trendsetters. At once disruptive yet respectful of its watchmaking heritage, Corum maintains its status of a niche brand aimed at demanding collectors of unconventional timepieces. Corum’s current pillars include four collections that embody its vision of 21st-century watchmaking: Admiral, Bubble, Golden Bridge and Heritage.

Additional information

  • Recommended Retail Price: CHF 7’200.-
  • Limited Edition 1 of 88
  • Availability: from November 2022

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Corum unveils the Bubble Skull X-Ray

It was during the famed Basel watch exhibition in the year 2000 that Corum first unveiled its now-legendary Bubble watch. With an oversized case and huge domed crystal, the Bubble was the brainchild of the equally-legendary Severin Wunderman, then owner of the brand. That first Bubble wowed the world and the timepiece quickly developed a cult-like following. Now, Corum is launching the new Bubble with the new Skull X-Ray watch, inspired by early designs.

Among the first Bubble watches to make their debut in 2000, was a watch with a stylized skull on the dial. Wunderman, who had just bought the brand, was also obsessed with life, death and the concept of Dia de Muertos, a celebration where friends and family gather to honor the dead in a festive manner. A self-made success who had been hidden in a school for the blind during the Nazi occupation of Poland, and then at the age of 10 immigrated to Los Angeles in the United States, Wunderman savored the unusual and unconventional. His goal with the Bubble was to disrupt the watch world and make a new statement. Corum was the perfect brand for him to do that with, as it had been a leader in creating extraordinary collections ever since its founding in 1955.

When the 44mm Bubble was released, Wunderman said he was inspired by an experimental diving watch from the 1960’s that had an enormous, curved glass. He paired that domed look, which also had some distorting effects, with creative themed dials, and the rest, as they say, is history. Purposely designed to be different, to make a real individualistic statement, the Bubble fast became a new millennium icon, with a variety of intriguing renditions released over the years. They included playful, sometimes mischievous themes that ranged from the Bubble Jolly Roger, to Bubble Lucifer, Bats, Nightflyer and more. Intermittently, throughout the past six years, Corum also entered into collaborations with various renowned artists for Bubble watches.

Now, to honor both the coming of age of this iconic timepiece, and the dynamic man behind it, Corum releases a limited-edition watch with the same signature elements that made the Bubble famous, but with a contemporary and creative touch.

The Bubble Skull X-Ray pays tribute to the line’s roots with a highly stylized yet realistic looking skull taking center stage on the dial. While the huge domed sapphire crystal slightly distorts the image, it is fully visible in the dark because it is totally luminescent: disruptive in day and at night. In fact, when the lights go out, the skull glows green for an eerie yet provocative appeal. Bringing the luminescence full circle, Corum adds fluorescent green stitching to the synthetic alligator-like strap that is lined with rubber.

The watch is powered by an automatic movement (CO 082) that beats at 4Hz and offers 42 hours of power reserve. It is crafted in stainless steel with a black PVD treatment over it and boasts a sapphire case back for viewing of the movement. Both the domed front crystal and the back crystal are coated with an anti-reflective treatment. Water resistant to 100 meters, the 47mmm case offers hours, minutes and seconds and is being created in a limited edition of just 666 pieces.

Crafted with the same attention to detail and top-notch watchmaking, the Bubble X Ray perfectly embraces the original concept of the Bubble: daring, different, and designed for those who enjoy making their own distinctive statement. The Skull X-Ray is the first of several soon-to-come new Bubble watches.

ADDITIONAL INFORMATION

  • Recommended Retail Price: CHF 4’000.-
  • Limited Edition 1 of 666

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Corum Unveils New Admiral 42 Automatic Watches

Easily one of Corum’s most iconic collections, the Admiral embraces the spirit of contemporary design inspired by a long history with maritime sailing. This collection is beloved by collectors, especially those with a yearning to indulge in an active yet elegant lifestyle. Now, Corum’s master craftsmen unveil six new versions of the coveted Admiral 42 Automatic with a distinctive dial motif.

It was three years after the inaugural America’s Cup reenactment race (celebrating the 1851 America’s Cup regatta, which today is the oldest international sailing competition) in 1957, that Corum released its first Admiral watch. The brand worked with the race organization, for which it was a sponsor, to establish the first then-square Admiral watches that made their debut in 1960.

Two decades later, in 1980, the Admiral collection was totally reimagined. It now boasted the 12-sided (dodecagonal) case shape and colored sailing pennants that quickly garnered it a cult-like following and elevated the series to the legendary status it enjoys to this day. In the decades since, the Admiral has enjoyed grand attention as new and more visionary evolutions (always inspired by marine races and sailing) set the stage for this master of the seas timepiece.

Today, as Corum answers the call of contemporary casual navigators and lovers of the sea, it brings new versions to the forefront that are ready to go the distance. Each of the six versions boasts a dial with the three-dimensional Grenadier fendu motif that was entirely designed in house in La Chaux-de-Fonds by the Corum team in 2019, and is unique and proprietary to the brand. Thus far, this dial motif has only been used on the 38mm and 45mm Admiral Automatic watches, so this marks a first for the Admiral 42 Automatic.

Essentially, the six new versions boast two dial colors among them: a rich Mediterranean sea blue and a striking midnight black. Each dial color is offered in three models: stainless steel case and bracelet; stainless steel case with color coordinated alligator leather strap; stainless steel case with 18-karat 5N rose gold bezel and crown and color-coordinated alligator leather strap with triple folding clasp.

A tour around the dial of each watch showcases an outer chapter flange with the famed nautical pennants transferred in outlined format and minute indexes, applied hour markers and white Super-LumiNova coated Dauphine skeletonized hands, date at 3:00 via an aperture and subsidiary small seconds dial at 6:00.

The sapphire crystal of each watch is treated with an anti-reflective coating, as is the case back that allows for viewing of the movement. Each watch is powered by the automatic CO 395 caliber that beats at 4 Hz and offers 42 hours of power reserve. Thanks to a screwed in case back, the Admiral 42 Automatic watches are water resistant to 100 meters. They are a tour de force perfect for today’s lifestyles.

ADDITIONAL INFORMATION

  • Recommended Retail Price: CHF 4’200.- on alligator strap / CHF 4’400.- on steel bracelet / CHF 7’200.- for the Steel & Gold versions

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Corum Admiral 42 Automatic Grenadier Fendu

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Mastering the seas, CORUM unveils an outstanding ultra-light Admiral timepiece

EMBARGO UNTIL March 28th, 2022 – 12AM SWISS TIME

Thanks to a rich history and heritage in maritime and competitive sailing, Corum fuses the spirit of sport and glamour in its collections by transforming highly technical performance timepieces into avant-garde stylish masterpieces.

Launched more than 60 years ago, the Admiral product line is inspired by the great sailing races of that period in which Corum was a key actor. Iconic models of the Maison are highly recognized by their distinctive dodecagonal-shaped bezels and nautical pennants on the dials. Sporty yet elegant, Admiral watches embrace a lifestyle attitude, perfect for today’s navigators and sailors, as well as for those who simply love the seas.

Today, Corum unveils a new Admiral timepiece with a striking black carbon aesthetic combined with green SuperLuminova.

The 45 mm timepiece is crafted from ultra-light black carbon providing utmost comfort on the wrist and a unique look. Carbon is a lightweight material made of fibers, giving each watch an unmistakable appearance. Inspired by the tides and their seasonal changing colors, the case reveals its hidden beauty at night thanks to luminescent green inclusions in the carbon that glow like thousands of firelights. To achieve this special aesthetic, the carbon fiber has first been positioned in various ways and combined with green SuperLuminova elements. Then, both materials are melted together at specific pressures and temperatures – a subtle mix of skill and expertise. This process allows the multiple carbon fibers to create various shapes and make every timepiece unique.

Thanks to the in-house openworked movement, the Admiral watch offers a deep view of the automatic mechanism from both sides and reveals the component’s meticulous finishing. Often hidden, the barrel and its spring are partially unveiled. As a nod to the Admiral’s aesthetic design codes, the bridges have been designed with the same geometric shape as the iconic dodecagonal bezel.

The automatic movement, CO 297, developed in-house by Corum’s engineers, beats at a frequency of 4Hz, and has a power reserve of 48 hours. On the back of the case, the sapphire glass offers a beautiful view of the distinctive 360-degree rotor.

The Admiral watch displays hours and minutes in the center of the dial. At 3 o’clock, the power reserve is indicated, while at 9 o’clock, a 3-minute counter appears, paying tribute to the Corum’s three founders (René Banwart, Gaston Ries, and Simone Ries).

Completing the overall design, the timepiece is equipped with a matching black rubber strap. It is water-resistant to 100 meters.

Additional information

  • Recommended Retail Price: CHF 35’000.-
  • Limited Edition of 25 pieces

About CORUM

Founded in 1955, Corum represents creative and daring watchmaking. Corum uses an approach free of dogmas that enables a reconceptualisation of movement construction, its casing, and the artistic crafts that brighten the dial. Behind the many technical achievements (baguette movement) and aesthetic achievements (Coin Watch, Feather, Bubble), Corum continues the tradition of high-quality watchmaking that is ahead of its time.

Corum, established in La Chaux-de-Fonds, is opening itself up to the contemporary, street art, and classical art worlds, and in doing so attracting the attention of various trendsetters. At once disruptive yet respectful of its watchmaking heritage, Corum maintains its status of a niche brand aimed at demanding collectors of unconventional timepieces. Corum is currently based on four collections that embody its vision of 21st-century watchmaking: Admiral, Bubble, Golden Bridge and Heritage.

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Admiral 45 Openworked Luminescent Carbon

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CORUM CELEBRATES 21 YEARS OF THE ICONIC BUBBLE WITH BUBBLE X RAY

It was during the famed Basel watch exhibition in the year 2000 that Corum first unveiled its now-legendary Bubble watch. With an oversized case and huge domed crystal, the Bubble was the brainchild of the equally-legendary Severin Wunderman, then owner of the brand. That first Bubble wowed the world and the timepiece quickly developed a cult-like following. Now, 21 years after its unveiling, Corum is launching the new Bubble with the new X Ray watch, inspired by early designs.


Among the first Bubble watches to make their debut in 2000, was a watch with a stylized skull on the dial. Wunderman, who had just bought the brand, was also obsessed with life, death and the concept of Dia de Muertos, a celebration where friends and family gather to honor the dead in a festive manner. A self-made success who had been hidden in a school for the blind during the Nazi occupation of Poland, and then at the age of 10 immigrated to Los Angeles in the United States, Wunderman savored the unusual and unconventional. His goal with the Bubble was to disrupt the watch world and make a new statement. Corum was the perfect brand for him to do that with, as it had been a leader in creating extraordinary collections ever since its founding in 1955.


When the 44mm Bubble was released, Wunderman said he was inspired by an experimental diving watch from the 1960’s that had an enormous, curved glass. He paired that domed look, which also had some distorting effects, with creative themed dials, and the rest, as they say, is history. Purposely designed to be different, to make a real individualistic statement, the Bubble fast became a new millennium icon, with a variety of intriguing renditions released over the years. They included playful, sometimes mischievous themes that ranged from the Bubble Jolly Roger, to Bubble Lucifer, Bats, Nightflyer and more. Intermittently, throughout the past six years, Corum also entered into collaborations with various renowned artists for Bubble watches.


Now, to honor both the coming of age of this iconic timepiece, and the dynamic man behind it, Corum releases a limited-edition watch with the same signature elements that made the Bubble famous, but with a contemporary and creative touch.


The Bubble X Ray pays tribute to the line’s roots with a highly stylized yet realistic looking skull taking center stage on the dial. While the huge domed sapphire crystal slightly distorts the image, it is fully visible in the dark because it is totally luminescent: disruptive in day and at night. In fact, when the lights go out, the skull glows green for an eerie yet provocative appeal. Bringing the luminescence full circle, Corum adds fluorescent green stitching to the synthetic alligator-like strap that is lined with rubber.


The watch is powered by an automatic movement (CO 082) that beats at 4Hz and offers 42 hours of power reserve. It is crafted in stainless steel with a black PVD treatment over it and boasts a sapphire case back for viewing of the movement. Both the domed front crystal and the back crystal are coated with an anti-reflective treatment. Water resistant to 100 meters, the 47mmm case offers hours, minutes and seconds and is being created in a limited edition of just 88 pieces.


Crafted with the same attention to detail and top-notch watchmaking, the Bubble X Ray perfectly embraces the original concept of the Bubble: daring, different, and designed for those who enjoy making their own distinctive statement. The X Ray is the first of several soon-to-come new Bubble watches.

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CORUM MASTERS THE SEAS WITH NEW AVANT-GARDE ADMIRAL COLLECTION WATCHES

It was more than 60 years ago that Swiss watch brand Corum first announced its Admiral collection. Inspired by the great sailing races from whose name the collection derives, the Admiral watch has undergone a host of evolutions and iterations since then. Known for its dodecagonal shaped bezel and colorful nautical pennants on the dial, the Admiral is a modern-day icon, a legendary watch that continues to steal hearts around the world.  Today, to celebrate its mastery of the maritime watch, Corum releases a host of new Admiral watches that embrace a lifestyle attitude perfect for today’s navigators and sailors, as well as for those who simply love the seas.

Admiral 45 Automatic Openworked Flying Tourbillon Carbon & Gold

The stand-out star of the newest Admirals is the Admiral 45 Automatic Openworked Flying Tourbillon Carbon & Gold watch. This revolutionary timepiece, created in a limited edition of just 48,  represents an all-new case material for the brand. The dynamic 45mm watch is crafted in fluctuating layers of ultra-light carbon mixed with 18-karat gold glitter – rendering each and every case unique.  For Corum, whose watchmaking standards are incredibly stringent, it isn’t enough to offer a unique case and high-tech material. The brand also super charges the watch with  an openworked movement with flying tourbillon escapement.

The automatic flying tourbillon movement, CO 298, was developed in house by the brand. It beats at 3Hz to offer incredible precision, and the tourbillon escapement compensates for errors in timekeeping due to the effects of gravity on the watch when it is in a horizontal  position. Equipping the piece with a flying tourbillon is also a nod to the sailing world, where safe navigation of the seas requires ultimate precision.  The openworked movement is visible on both the dial side and case back side to showcase the meticulously finished components, the magnificent bridges and the mesmerizing constantly rotating flying tourbillon escapement. The Openworked Flying Tourbillon Carbon & Gold watch  is finished with an equally as creative strap made of rubber and synthetic textiles with genuine gold stitching. The result: a high-tech, high-mech combination of stealth, precision, and perfection – water resistant to 100 meters.

Admiral 42 Automatic

Corum also enhances this beloved collection with several new versions of the Admiral for men and women. The new Admiral 42 Automatic watches offer updated design details and  upgraded finishing on cases. The Full Grey Monochrome version, crafted in sandblasted stainless steel with a gradient grey dial and nautical pennants in grey, offers an almost ethereal appeal. The unique monochromatic hues seem to recall fog rolling in from the oceans. The sandblasted steel features an anti-fingerprint coating for the bezel, case and bracelet. Just 100 pieces of this striking watch will be produced.

Turning to the sophisticated look of two-tone, Corum adds a steel and 18-karat gold version of the Admiral 42 Automatic. Thanks to a cloud white dial and colorful nautical pennants, it offers a more classic yet contemporary feel. This limited edition of 50 pieces is sold with a matching steel-and-gold bracelet or with a dark blue strap. The most casual version is probably the Admiral 42 Automatic watch (that is not a limited edition), which is crafted in polished and fine brushed stainless steel with an ocean blue dial and colorful pennants. Sold with either a steel bracelet or blue rubber strap, it is the quintessential Admiral piece.

All of the new Admiral 42 watches house the CO 395 automatic movement with hour, minute, date at 3:00 and small subsidiary seconds at 6:00. They all are equipped with 42 hours of power reserve, feature anti-reflective sapphire crystals and all have been upgraded from 50 to 100 meters of water resistance – a must-have for maritime inspired timepieces.

Additionally, improvements have been implemented on the  Admiral 42 Automatic Chronographs range.

Admiral 38 Automatic

Because the Admiral collection is also in high demand by women who love both form and function in a watch, Corum unveils new fashion-forward, sporty chic Admiral 38 Automatic watches. The nicely sized 38mm watch is lighter in weight thanks to a titanium case and bracelet which gives unparalleled comfort on the wrist. Additionally, the automatic movement with oscillating weight is visible via the sapphire case back. The new versions joining the line-up include a pale pink dial model with Corum’s unique Grenadier Fendu finishing. It is crafted in a  titanium case with 72 diamonds set on the titanium bezel  and is offered with an ultra-light titanium bracelet or with a matching pink  rubber strap.

Complementing the titanium Admiral 38 Automatic is a two-tone titanium watch with 18-karat gold diamond-set bezel and white dial with Grenadier Fendu motif.  It is offered with either a matching two-tone bracelet or a white vulcanized  rubber strap – perfect for a day at the yacht club or out on the water.

With these new editions geared for today’s discerning men and women, Corum clearly takes the legendary Admiral collection to new heights both technically, as well as design and performance wise.  

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