CORUM UNVEILS A BOLD AND CREATIVE CONCEPT WATCH: COMBINING INNOVATIVE DESIGN AND TECHNOLOGY

Embargo until August 29, 2023 – 9am (Swiss time)

Renowned watch manufacturer, CORUM, proudly presents its latest masterpiece, a groundbreaking Concept Watch that pushes the boundaries of design and technology. Established in 1955, CORUM has consistently upheld its core values of boldness and creativity, cementing its position as a leading innovator in the watch industry.

The all-new Concept Watch from CORUM showcases a perfect fusion of organic shapes and sustainable materials. The watch case, inspired by round, organic forms, is meticulously crafted from recycled titanium grade 5. This not only demonstrates CORUM’s commitment to environmental stewardship but also adds a unique touch to the timepiece’s aesthetics.

At the heart of this exceptional timepiece lies a mesmerizing flying tourbillon movement beating at 3 Hz (21’600 a/H) with a power reserve of 90 hours. Every component of the movement has been carefully crafted and appears to float within the sapphire plates, creating a visually stunning effect that captures the essence of elegance and craftsmanship. The dial, located beneath the movement, crafted from aventurine stone, evokes the captivating imagery of a meteor shower, adding a touch of celestial beauty to the Concept Watch.

CORUM’s commitment to pushing the boundaries of design extends to the caseback as well. The expert design team in La Chaux-de-Fonds has created an intricately etched design surrounding the uniquely shaped opening. The window highlights the tourbillon, mainspring, and gear train, while the engraving vividly explains the main functionalities of the watch’s components. This artistic representation showcases CORUM’s dedication to blending form and function seamlessly.

Notably, the bracelet of the Concept Watch is a testament to CORUM’s innovative spirit. Crafted from a unique and recycled textile material, it offers unparalleled comfort and durability. Additionally, the brand new adjustment system ensures a perfect fit for every wrist, showcasing CORUM’s commitment to inclusivity.

The Concept Watch, presented in a 39,5mm case, transcends the confines of traditional gender labeling, proudly embracing a universal appeal. This highlights CORUM’s dedication to challenging conventions and embracing a more inclusive future.

As CORUM continues its journey of redefining luxury timepieces, the Concept Watch serves as a testament to the brand’s unwavering commitment to innovation and excellence. By merging cutting-edge technology, striking design, and sustainability, CORUM reaffirms its position as a pioneer in the watch industry.

About CORUM  

Founded in 1955, Corum represents creative and daring watchmaking. Corum uses an approach free of dogmas that enables a reconceptualization of movement construction, its casing, and the artistic crafts that brighten the dial. Behind the many technical achievements (baguette movement) and aesthetic achievements (Coin Watch, Feather, Bubble), Corum continues the tradition of high-quality watchmaking that is ahead of its time.  

Corum, established in La Chaux-de-Fonds, is opening itself up to the contemporary, street art, and classical art worlds, and in doing so attracting the attention of various trendsetters. At once disruptive yet respectful of its watchmaking heritage, Corum maintains its status as a niche brand aimed at demanding collectors of unconventional timepieces. Corum’s current pillars include five collections that embody its vision of 21st-century watchmaking: Admiral, Bubble, Golden Bridge, Heritage, and Lab.  

Additional information

Even if this Concept Watch is not for sale, the estimated retail price could be CHF 421’600.-

Available pictures

Download section

Corum Unveils Groundbreaking LAB 02

DOWNLOAD

On the heels of launching its dynamic “Risk is the Reward” campaign,  Corum takes the concept of daring innovation to all new heights with the Corum LAB 02 timepiece. Defying all watchmaking convention, the technically advanced watch boasts a new movement that was two years in the research and development stages. Revolutionary in its design, the new caliber is equipped with a flying gear train, and a host of other firsts for the brand.

The LAB 02 is a perfect example of aesthetic perfection and extraordinary craftsmanship. The highly complicated manual movement stretches the imagination as well as the physical constraints of watchmaking.  In its creation, Corum’s development team’s members challenged themselves to offer not only a flying tourbillon, but also a flying gear train of sorts. The question they posed: “What if the movement doesn’t have bridges?” They then tirelessly pursued their unconventional quest.

Two years later, Corum unleashes the LAB 02. Its caliber CO 300 consists of an impressive 416 individual components, each meticulously skeletonized and finely finished. Each piece is hand assembled in a unique format with a flying tourbillon at 6:00, with flying wheels that track the hours, minutes and seconds, and with the bridge set directly onto the mainplate.

Additionally, building a movement that is not sandwiched between the mainplate and bridge was a technical challenge that had to be overcome. The LAB02 required a much longer axis for the gear train, and, without having a top bridge, needed ball bearings instead of rubies on the mainplate to add strength and stability. The single mainplate has also been highly skeletonized. The entire movement is then placed on a fully transparent sapphire plate that allows for magnificent visibility and gives the appearance that the elements are all floating in space.

LAB 02 is further equipped with a grand date function at 4:00 and its power reserve indicator (55 hours) is unusually placed so that it is visible via a sapphire glass on the side of the case at 8:00. Because of the extremely complicated nature of this 45mm watch, just 10 pieces will be made, each identified by a specific plate number on the barrel.

Each LAB 02 can be customized, as well, enabling personal selection of the color of gold, the choice of diamond cuts and settings, or even of colored gemstones.  The starting price of the watch, in gold, without diamonds, is  CHF 180,000. 

Staying true to its founding philosophy of always being Avant Garde in order to preserve its future, Corum developed the LAB  series to showcase its unprecedented foray into distinctive and fearless watchmaking. The LAB 02 is the second laboratory watch to make its debut, with LAB 01 released in early 2019. This new pillar of the Corum family pays tribute to the brand’s founders who were always risk takers and nonconformists. The entire premise of the LAB series is to break the mold by thinking outside of the proverbial box. LAB 02 certainly delivers.

IMAGE GALLERY

DOWNLOAD

DOWNLOAD SECTION