Renowned watch manufacturer, CORUM, proudly presents its latest masterpiece, a groundbreaking Concept Watch that pushes the boundaries of design and technology. Established in 1955, CORUM has consistently upheld its core values of boldness and creativity, cementing its position as a leading innovator in the watch industry.
The all-new Concept Watch from CORUM showcases a perfect fusion of organic shapes and sustainable materials. The watch case, inspired by round, organic forms, is meticulously crafted from recycled titanium grade 5. This not only demonstrates CORUM’s commitment to environmental stewardship but also adds a unique touch to the timepiece’s aesthetics.
At the heart of this exceptional timepiece lies a mesmerizing flying tourbillon movement beating at 3 Hz (21’600 a/H) with a power reserve of 90 hours. Every component of the movement has been carefully crafted and appears to float within the sapphire plates, creating a visually stunning effect that captures the essence of elegance and craftsmanship. The dial, located beneath the movement, crafted from aventurine stone, evokes the captivating imagery of a meteor shower, adding a touch of celestial beauty to the Concept Watch.
CORUM’s commitment to pushing the boundaries of design extends to the caseback as well. The expert design team in La Chaux-de-Fonds has created an intricately etched design surrounding the uniquely shaped opening. The window highlights the tourbillon, mainspring, and gear train, while the engraving vividly explains the main functionalities of the watch’s components. This artistic representation showcases CORUM’s dedication to blending form and function seamlessly.
Notably, the bracelet of the Concept Watch is a testament to CORUM’s innovative spirit. Crafted from a unique and recycled textile material, it offers unparalleled comfort and durability. Additionally, the brand new adjustment system ensures a perfect fit for every wrist, showcasing CORUM’s commitment to inclusivity.
The Concept Watch, presented in a 39,5mm case, transcends the confines of traditional gender labeling, proudly embracing a universal appeal. This highlights CORUM’s dedication to challenging conventions and embracing a more inclusive future.
As CORUM continues its journey of redefining luxury timepieces, the Concept Watch serves as a testament to the brand’s unwavering commitment to innovation and excellence. By merging cutting-edge technology, striking design, and sustainability, CORUM reaffirms its position as a pioneer in the watch industry.
About CORUM
Founded in 1955, Corum represents creative and daring watchmaking. Corum uses an approach free of dogmas that enables a reconceptualization of movement construction, its casing, and the artistic crafts that brighten the dial. Behind the many technical achievements (baguette movement) and aesthetic achievements (Coin Watch, Feather, Bubble), Corum continues the tradition of high-quality watchmaking that is ahead of its time.
Corum, established in La Chaux-de-Fonds, is opening itself up to the contemporary, street art, and classical art worlds, and in doing so attracting the attention of various trendsetters. At once disruptive yet respectful of its watchmaking heritage, Corum maintains its status as a niche brand aimed at demanding collectors of unconventional timepieces. Corum’s current pillars include five collections that embody its vision of 21st-century watchmaking: Admiral, Bubble, Golden Bridge, Heritage, and Lab.
Additional information
Even if this Concept Watch is not for sale, the estimated retail price could be CHF 421’600.-
The idea for the Golden Bridge was born when Corum co-founder René Bannwart met Italian-born, self-taught watchmaker – and later co-founder of the A.H.C.I. (Académie Horlogère des Créateurs Indépendants/Horological Academy of Independent Creators) – Vincent Calabrese. Calabrese had created a movement that was structural and airy with nothing seemingly tangible about the watch but the movement, and no dial to hide the watchmaker’s work. Corum turned Calabrese’s handmade concept into reality thanks in great part to dynamic and original design and a good rapport between the two men. The Golden Bridge’s famous baguette-shaped movement was complicated to make initially – and complicating it even further was the fact that the duo wanted to make the movement in 18-karat gold, a rare feat.
The watch, whose name comes from the prominent gold bridge inside a cage of sapphire crystal, sent a message to the world that mechanics and art can coexist to make a beautiful, wearable object that is undeniably unique and absolutely unforgettable. Number 001 was presented to the Musée International d’Horlogerie (MIH) in La Chaux-de-Fonds on September 25, 1980, and it is still on exhibit there.
Among these were the Césars of 1989, a collection of unique watches named after Roman emperors, and the Olympus and Pyramide models of 1987, powered by quartz movements and putting every emphasis on their jewelry-like countenances.
The Golden Bridge also received this treatment in the late 1980s and 1990s: it not only came in wrist versions adorned with gold, platinum, and gemstones but was also offered in pendant form to be worn around the neck in a great variety of shapes.
Severin Wundermann, who took over Corum in late 1999, was interested in continuing the jewelry side of Corum. Watch models like Sugar Cube, Potpourri, Heart, Buckingham Vision, Jewels of India, and the Classical Squelette Joaillerie were definitive jewelry pieces that incidentally told the time. And it was Wundermann and his team who had the idea to use the tonneau shape for the Golden Bridge to continue to set it apart.
Today’s proprietor of Corum, Citychamp Watch & Jewellery Group Limited, continues this daring tradition with a brand-new collection of jewelry modeled on the brand’s iconic Golden Bridge in partnership with Baechtold, a jewelry maker with which Corum has partnered for more than 30 years. Baechtold, established in 1975 by a German sculptor, is now led by the current general manager and co-owner Tevin Resanond Baechtold, who lived in Germany and studied jewelry design there.
Together, they continue the tradition with jewelry pieces defined by and in homage to the Swiss brand’s icon, the Golden Bridge. In a new collection of jewels made to be worn to accompany the iconic watch (or not!) Corum proves its mettle when it comes to accessorizing. “For me, this project is as much about passion as paying tribute to Mr. Bannwart,” says Vice President of Corum, Boon Chong Soon. “In the past Mr. Bannwart produced a limited jewelry collection based on the Corum key logo, but it ended after a few short years. Moving forward with new Corum jewelry is also our way of remembering the past – especially Mr. Bannwart, and the iconic tonneau shape of the Golden Bridge – while adapting it for the future. Most importantly, this is also a project developed with a second-generation partner who shares the same love for Corum as we do.”
“Making jewelry to accompany Corum’s Golden Bridge collection has been a passion project for a long time and being able to complete the collaboration has been very fulfilling,” enthuses Tevin Resanond Baechtold. “For owners of a Corum Miss Golden Bridge, this jewelry is a beautiful way to expand the presentation of the watch and the iconic shape itself. And to admirers of the classic Golden Bridge, I am most excited to introduce these jewelry collections as they allow collectors to be in full Corum mode – the jewelry really completes the look!”
Corum Golden Bridge Jewelry
Though Corum did not invent the “barrel” case shape called tonneau that has come to define the form of the Golden Bridge, the creative brand has indeed applied it in a fascinating way. First to house the transparent masterpiece of a timepiece that bridges every era of Corum and now to define an elegant jewelry collection. While this jewelry beautifully supplements the Golden Bridge, it also stands on its own thanks to its unique character and unparalleled quality.
The gemstones used in the Golden Bridge Jewelry collection are natural white diamonds that have been mined ethically in accordance with the Kimberley Process and the Responsible Jewelry Council Code of Practices. The gold used is ethically sourced and/or recycled. Each gemstone is perfectly brilliant cut, F-G in color (white), and VVS-VS in clarity.
The jewelry comes in four collections and is available in both 18-karat white gold and 18-karat rose gold, just like the watches.
Tonneau Snow
The Tonneau Snow jewelry collection takes its cues from the “icy” Golden Bridges that have graced the iconic collection for years and the tonneau shape that became part of the Golden Bridge’s design vocabulary more than 20 years ago. It is comprised of 18-karat white or rose gold and two different sizes of high-quality natural diamonds in a unique setting that resembles the sparkle of freshly fallen snow.
The elegant Tonneau Snow ring is available in both S and L sizes. The S size, influenced by the compact look of the Miss Golden Bridge, is somewhat narrower to look more proportionate on delicate fingers. It is set with 42 brilliant-cut diamonds (0.84 ct). In the L size, the shape of the Tonneau Snow ring more closely resembles the larger-size Golden Bridge watch with more gold and diamonds visible on the finger. It is set with 50 brilliant-cut diamonds (1.17 ct).
The Tonneau Snow pendant is a real eye-catcher. As Corum’s self-proclaimed centerpiece of the collection, it is set with 43 highly visible brilliant-cut diamonds (1.13 ct). A rose gold double chain gives it double the presence, too.
This collection is capped by the luxurious Tonneau Snow creole earrings. The eternally classic pair of earrings is set with 72 brilliant-cut diamonds (1.10 ct) and can truly be worn with anything from jeans to formalwear – and everything in between.
Tonneau Pavé
The Tonneau Pavé jewelry collection is characterized by classic pavé-set diamonds in combination with the tonneau shape of the iconic Corum Golden Bridge. It comprises 18-karat white or rose gold and high-quality pavé-set natural diamonds that provide endless scintillation. The pavé setting comprises very small diamonds that are set so close together that it looks “paved” with the metal prongs between the stones seeming to disappear.
The Tonneau Pavé ring comes in S and L sizes to fit every hand size, both of which feature 86 diamonds (0.41 ct). The perfectly matching pair of Tonneau Pavé creole earrings are set with 128 diamonds (0.54 ct). Making up the final element of this tonneau-shaped parure is the Tonneau Pavé pendant, which is pavé-set with 98 brilliant-cut diamonds (0.57 ct) and comes on a delicate white gold chain that allows the pendant to take center stage.
For those who desire pure sparkle, Corum also offers a variation called Tonneau Full Pavé with even more scintillating gemstones since the tonneau shape is completely filled in with gold and brilliant-cut diamonds. The Tonneau Full Pavé creole earrings are set with 110 diamonds (1.0 ct), while the Tonneau Full Pavé ringalso comes in S and L sizes to fit every hand: the S size is pavé-set with 91 brilliant-cut diamonds (0.78 ct), while the L size boasts 105 diamonds (1.14 ct).
Icon
The Icon collection is based on the same tonneau shape as the Golden Bridge and the other jewelry lines but has evolved to include repeating tonneau shapes, making it appear more independent and daring in character. It is a unique, fresh design that can stand on its own.
The Icon Eternity ring plays with the codes of the established eternity ring by repeating its emblematic tonneau shape ad infinitum. Delicate yet determined, this timeless piece of jewelry is so easy to wear that it is destined to become its owner’s constant companion. Set with 144 brilliant-cut diamonds (0.60 ct) its sparkle is boundless and eternal. The matching Icon Eternity creole earrings are the perfect partner statement to the Icon Eternity ring: set with 76 brilliant-cut diamonds (0.39 ct), they are just as understated yet just as much of a presence.
The Icon Eternity braceletis more than fun; it is a serious piece of jewelry. Available in two sizes – S (small) and R (regular) – the Icon Eternity bracelet makes its own statement on the wrist, worn either on the same wrist as one’s own Golden Bridge or the opposite wrist for a spectacular double effect. Set with 354 brilliant-cut diamonds (1.53 ct in S and 1.69 ct in R), this piece is certainly a must for the owner of a Miss Golden Bridge.
Petite Tonneau
Peace and serenity characterize the Petite Tonneau collection, which is comprised of bangle bracelets and rings in a total of three styles that feature repeating tonneau-shaped inlays.
Petite Tonneau
The Petite Tonneau style features only 18-karat white or rose gold and no extra gems for an unadulterated look that is pure class.
Petite Tonneau half set
The Petite Tonneau half-set style features tonneau-shaped inlays that are set with brilliant-cut diamonds. The Petite Tonneau ring contains a total of 48 brilliant-cut diamonds (0.27 ct), while the Petite Tonneau bangle bracelet boasts 80 brilliant-cut diamonds (0.59 ct).
Petite Tonneau fully set
The Petite Tonneau fully set also features tonneau-shaped inlays, but here it is not only these that are set with diamonds: everything is set with brilliant-cut diamonds. The Petite Tonneau ring fully set features 120 diamonds (0.54 ct), while the Petite Tonneau bangle bracelet fully set boasts 358 diamonds (2.37 ct) for a luxurious look that makes the wearer feel extravagant.
Available pictures
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The Corum Bubble 47 Central Tourbillon by Label Noir
CORUM has teamed up with Label Noir in a new collaboration to manufacture a unique timepiece dedicated to the renowned Macau Master of Time Event. By partnering with Label Noir, the Swiss watchmaking company, located in La Chaux-de-Fonds, has given carte blanche to Label Noir’s creative team, which specializes in bespoke timepiece customization.
The Bubble collection, and more specifically the emblematic CORUM Bubble 47 Central Tourbillon model, has been enhanced with the most distinctive features of the Geneva-based customization brand: black, acid green, textured finishes, and grey and matte tones, in order to highlight its deeply contemporary essence.
The fruit of their collaboration is an unmistakably Corum watch loaded with signatures, symbols, and stories.
In the year 2000, CORUM introduced the Bubble, an oversized wristwatch with a domed sapphire crystal. A design so radical that the timepiece has become a must-have for the new millennium. It bridges the gap between two universes, watchmaking, and pop culture.
The Bubble Collection was Severin Wunderman’s rendition of his own vision of creativity. The entrepreneur had just acquired Corum when he launched the Bubble. At that time, he was inspired by a highly technical and experimental diving watch, able to withstand enormous pressure, which was topped with a thick glass dome.
Severin Wunderman took this inspiration and translated it into the iconic Bubble, a generous 47 mm diameter theater stage. The Bubble is now an arena for artistic experimentation, a lounge where Corum hosts its proms and invites other performers, graphic designers, and artists to collaborate, contributing their creativity and artistic talent to bring a new level of avant-garde designs to the brand.
Label Noir has applied all its expertise in colors and finishes to emphasize, in its own way, how to read time and make the Bubble a monument of contemporary watchmaking. The idea sounds simple enough, however, the resulting effect is powerful and impressive. All the more so since the model chosen for this collaborative venture is a Corum milestone piece, an obvious creation, a purely technical piece of fine watchmaking, featuring an (almost) traditional complication: the Bubble Central Tourbillon.
An almost conventional complication, in fact, because this tourbillon, which features traditional architecture, has been freed from the periphery of the dial to its center. This sidestep turns the whole architecture of the movement and the display upside down: everything is reversed, from the mechanical show in the center which is amplified by the Bubble’s dome, to the display – no hands, just indicators – around the edges.
Several versions of this central tourbillon have already been produced in various materials, with the aim of anchoring this watchmaking ‘spacecraft’ into traditional haute horlogerie’s world while playing with opposites, such as steel and blue, gold and black.
Label Noir went for a different approach. Very graphic finishes, deceptively minimalist, because the play of nuances is complex, with anthracite and silvery hues, matte finishes, bracelet (matte textured black rubber), case (grade 5 titanium treated with black ADLC), bezel (grade 5 titanium coated with satin black ADLC), right down to the plate. No longer an assembly of different parts, this watch is a whole: one continuous thought process with a bubble on top.
A few more dashes of steel enhance the dial pattern, numerals, and display discs, and refocus the eyes on the central body, the beating heart, the tourbillon.
Finally, what must be read is highlighted with a few strokes of contrasting color: acid green, Label Noir’s signature, is added to the hour-minute indicators, the dual mark, and the strap stitching.
About CORUM
Founded in 1955, Corum represents creative and daring watchmaking. Corum uses an approach free of dogmas that enables a reconceptualization of movement construction, its casing, and the artistic crafts that brighten the dial. Behind the many technical achievements (baguette movement) and aesthetic achievements (Coin Watch, Feather, Bubble), Corum continues the tradition of high-quality watchmaking that is ahead of its time.
Corum, established in La Chaux-de-Fonds, is opening itself up to the contemporary, street art, and classical art worlds, and in doing so attracting the attention of various trendsetters. At once disruptive yet respectful of its watchmaking heritage, Corum maintains its status as a niche brand aimed at demanding collectors of unconventional timepieces. Corum’s current pillars include five collections that embody its vision of 21st-century watchmaking: Admiral, Bubble, Golden Bridge, Heritage, and Lab.
In brief
On the dial, only Corum x Label Noir appears. A minimalistic approach for a collaborative piece and a subtle work of nuances, like a picture, a revealing dip to grasp this watch’s genius and spirit: a Bubble with its mechanical heart, a sapphire dome, and a central tourbillon. And to emphasize the uniqueness of Corum Bubble Central Tourbillon, Label Noir was careful to unify the piece, the strap and the case, the case and the bezel, the bezel and the discs of the dial. With just a few indications outlined in green, Label Noir reminds us that it is still a watch and that its main duty is to tell time.
Additional information
Reference: L406/04433
Recommended Retail Price: CHF 95’000.-
Unique piece
Available: Jan 2023
Available pictures
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Staying true to its innovative side, Corum teams with French street artist Aiiroh to bring a statement of “art on the wrist” to the forefront. Additionally, Aiiroh, and artists Soyz Bank and Namisen, worked together to present a fabulous piece of wall art in the form of the Corum certificate of authenticity that accompanies the watch.
Known for his love of Pop Art and its reinterpretation, Aiiroh, a street artist for more than 20 years, has had his work exhibited in more than 50 galleries worldwide. He has even dropped some of his own iconic pieces as NFTs. Collected by hip hop icons and international celebrities, Aiiroh’s artwork commands top dollar alongside other French artists. His main focus recently: re-interpreting iconic pop-art figures using posters found in the streets of top French cities.
The result of the Corum Bubble X Aiiroh partnership watch, while decidedly individualistic, isn’t an unusual departure for this creative brand, which has collaborated with a host of artists over the years. In fact, when it first introduced the Bubble watch 22 years ago in 2000, art and decorative dials – along with the huge domed crystal – made an impressive statement that garnered the brand a cult-like following. The must-have 44mm watch was not only radical for the times, but also, and more importantly, emotion evoking. Watch lovers fell in love.
The new larger-than-life 47mm Bubble X Aiiroh watch brings its own message to the forefront: one of daring color and bold style. Crafted in stainless steel with black PVD coating, the watch is inspired by Aiiroh’s famous “Black Série Rose” artwork that uses street posters and headlines in a decoupage-like collage to form the petals of the colorful rose. He then superimposes another stylized black rose spiral motif on top of that for added allure.
This effect is entirely recreated on the watch dial, almost like a transfer of the original piece of art. It uses two different dial appliques that add dramatic depth and dimension. Against a stark black background, the boldly beautiful rose petal collage is almost fluorescent in shades of turquoise, orange, lavender, purple, blue, red, yellow and green – all as found in the concert, festival and political posters.
Overlaid onto the first layer of the dial is a second black dial swirl made of aluminium that is a stylized rose. The black against the color not only evokes a sense of the rose opening, but also adds amazing contrast and appeal. Add to that the half-globe domed sapphire crystal that gives its own somewhat distorted view of the dial, and the result is magnificent.
The watch is powered by the mechanical automatic caliber CO 082 that offers 42 hours of power reserve. The case back is made of transparent sapphire crystal with an anti-reflective treatment for viewing of the movement. Water resistant to 100 meters, the watch is built in a limited edition of just 88 pieces – ensuring exclusivity.
As intriguing as the Corum Bubble X Aiiroh watch is, it brings even more surprise with it in the form of packaging and wall art. The watch will be sold with a special artwork realized by Aiiroh and Japanese modern artist Namisen and brought to “life” as a final piece in resin by French visual artist Soyz Bank. All three of these artists are part of the Mind the Gap Label – a community of emerging and established artists. Essentially the sculptured wall art is an original design inspired by Corum’s watch certificate, complete with the key logo that is immediately recognizable. It is created as a flat painting, semi-folded, and finished in resin.
The sculpted certificate and the newest Corum Bubble X Aiiroh watch are the next generation of Corum’s incredible journey into the world of collaborations. Previous relationships witnessed the birth of Bubble watches with the likes of Elisabetta Fantone, rapper Booba, and cymbals manufacture Paiste, to name a few. The newest watch is designed not just for Bubble cult followers and Corum lovers, but also for art lovers around the world.
About CORUM
Founded in 1955, Corum represents creative and daring watchmaking. Corum uses an approach free of dogmas that enables a reconceptualization of movement construction, its casing, and the artistic crafts that brighten the dial. Behind the many technical achievements (baguette movement) and aesthetic achievements (Coin Watch, Feather, Bubble), Corum continues the tradition of high-quality watchmaking that is ahead of its time.
Corum, established in La Chaux-de-Fonds, is opening itself up to the contemporary, street art, and classical art worlds, and in doing so attracting the attention of various trendsetters. At once disruptive yet respectful of its watchmaking heritage, Corum maintains its status of a niche brand aimed at demanding collectors of unconventional timepieces. Corum’s current pillars include four collections that embody its vision of 21st-century watchmaking: Admiral, Bubble, Golden Bridge and Heritage.
Additional information
Recommended Retail Price: CHF 7’200.-
Limited Edition 1 of 88
Availability: from November 2022
Available pictures
Product
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Workshop
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Lifestyle
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It was during the famed Basel watch exhibition in the year 2000 that Corum first unveiled its now-legendary Bubble watch. With an oversized case and huge domed crystal, the Bubble was the brainchild of the equally-legendary Severin Wunderman, then owner of the brand. That first Bubble wowed the world and the timepiece quickly developed a cult-like following. Now, Corum is launching the new Bubble with the new Skull X-Ray watch, inspired by early designs.
Among the first Bubble watches to make their debut in 2000, was a watch with a stylized skull on the dial. Wunderman, who had just bought the brand, was also obsessed with life, death and the concept of Dia de Muertos, a celebration where friends and family gather to honor the dead in a festive manner. A self-made success who had been hidden in a school for the blind during the Nazi occupation of Poland, and then at the age of 10 immigrated to Los Angeles in the United States, Wunderman savored the unusual and unconventional. His goal with the Bubble was to disrupt the watch world and make a new statement. Corum was the perfect brand for him to do that with, as it had been a leader in creating extraordinary collections ever since its founding in 1955.
When the 44mm Bubble was released, Wunderman said he was inspired by an experimental diving watch from the 1960’s that had an enormous, curved glass. He paired that domed look, which also had some distorting effects, with creative themed dials, and the rest, as they say, is history. Purposely designed to be different, to make a real individualistic statement, the Bubble fast became a new millennium icon, with a variety of intriguing renditions released over the years. They included playful, sometimes mischievous themes that ranged from the Bubble Jolly Roger, to Bubble Lucifer, Bats, Nightflyer and more. Intermittently, throughout the past six years, Corum also entered into collaborations with various renowned artists for Bubble watches.
Now, to honor both the coming of age of this iconic timepiece, and the dynamic man behind it, Corum releases a limited-edition watch with the same signature elements that made the Bubble famous, but with a contemporary and creative touch.
The Bubble Skull X-Ray pays tribute to the line’s roots with a highly stylized yet realistic looking skull taking center stage on the dial. While the huge domed sapphire crystal slightly distorts the image, it is fully visible in the dark because it is totally luminescent: disruptive in day and at night. In fact, when the lights go out, the skull glows green for an eerie yet provocative appeal. Bringing the luminescence full circle, Corum adds fluorescent green stitching to the synthetic alligator-like strap that is lined with rubber.
The watch is powered by an automatic movement (CO 082) that beats at 4Hz and offers 42 hours of power reserve. It is crafted in stainless steel with a black PVD treatment over it and boasts a sapphire case back for viewing of the movement. Both the domed front crystal and the back crystal are coated with an anti-reflective treatment. Water resistant to 100 meters, the 47mmm case offers hours, minutes and seconds and is being created in a limited edition of just 666 pieces.
Crafted with the same attention to detail and top-notch watchmaking, the Bubble X Ray perfectly embraces the original concept of the Bubble: daring, different, and designed for those who enjoy making their own distinctive statement. The Skull X-Ray is the first of several soon-to-come new Bubble watches.
ADDITIONAL INFORMATION
Recommended Retail Price: CHF 4’000.-
Limited Edition 1 of 666
AVAILABLE PICTURES
Bubble 47 Skull X Ray, courtesy of CORUMSeverin Wunderman, courtesy of CORUMBubble 47 Skull X Ray, courtesy of CORUMBubble 47 Skull X Ray, courtesy of CORUMBubble 47 Skull X Ray, courtesy of CORUMBubble 47 Skull X Ray, courtesy of CORUMBubble 47 Skull X Ray, courtesy of CORUMBubble 47 Skull X Ray, courtesy of CORUMBubble 47 Skull X Ray, courtesy of CORUMBubble 47 Skull X Ray, courtesy of CORUMBubble 47 Skull X Ray, courtesy of CORUM
Easily one of Corum’s most iconic collections, the Admiral embraces the spirit of contemporary design inspired by a long history with maritime sailing. This collection is beloved by collectors, especially those with a yearning to indulge in an active yet elegant lifestyle. Now, Corum’s master craftsmen unveil six new versions of the coveted Admiral 42 Automatic with a distinctive dial motif.
It was three years after the inaugural America’s Cup reenactment race (celebrating the 1851 America’s Cup regatta, which today is the oldest international sailing competition) in 1957, that Corum released its first Admiral watch. The brand worked with the race organization, for which it was a sponsor, to establish the first then-square Admiral watches that made their debut in 1960.
Two decades later, in 1980, the Admiral collection was totally reimagined. It now boasted the 12-sided (dodecagonal) case shape and colored sailing pennants that quickly garnered it a cult-like following and elevated the series to the legendary status it enjoys to this day. In the decades since, the Admiral has enjoyed grand attention as new and more visionary evolutions (always inspired by marine races and sailing) set the stage for this master of the seas timepiece.
Today, as Corum answers the call of contemporary casual navigators and lovers of the sea, it brings new versions to the forefront that are ready to go the distance. Each of the six versions boasts a dial with the three-dimensional Grenadier fendu motif that was entirely designed in house in La Chaux-de-Fonds by the Corum team in 2019, and is unique and proprietary to the brand. Thus far, this dial motif has only been used on the 38mm and 45mm Admiral Automatic watches, so this marks a first for the Admiral 42 Automatic.
Essentially, the six new versions boast two dial colors among them: a rich Mediterranean sea blue and a striking midnight black. Each dial color is offered in three models: stainless steel case and bracelet; stainless steel case with color coordinated alligator leather strap; stainless steel case with 18-karat 5N rose gold bezel and crown and color-coordinated alligator leather strap with triple folding clasp.
A tour around the dial of each watch showcases an outer chapter flange with the famed nautical pennants transferred in outlined format and minute indexes, applied hour markers and white Super-LumiNova coated Dauphine skeletonized hands, date at 3:00 via an aperture and subsidiary small seconds dial at 6:00.
The sapphire crystal of each watch is treated with an anti-reflective coating, as is the case back that allows for viewing of the movement. Each watch is powered by the automatic CO 395 caliber that beats at 4 Hz and offers 42 hours of power reserve. Thanks to a screwed in case back, the Admiral 42 Automatic watches are water resistant to 100 meters. They are a tour de force perfect for today’s lifestyles.
ADDITIONAL INFORMATION
Recommended Retail Price: CHF 4’200.- on alligator strap / CHF 4’400.- on steel bracelet / CHF 7’200.- for the Steel & Gold versions
